Web & Mobile

Along with marketing emails, I also wrote website copy, SMS messages, and app notifications at Foot Locker. Here you’ll see variations of these communications across banners, contributing to their customer’s buyer’s journey on each channel.

These also amplified the seasonality and cultural connectivity of top products. Plus, I zeroed in on collaborations, offers, and new arrivals messaging. Ultimately, the goal was to entice customers to click through to their PDP pages.