In-Store Signage
Sparking interest from customers goes beyond digital. See how I grabbed their attention from an in-store perspective.
New Balance Flagg Day (Foot Locker - NBA Draft 2025)
New Balance and Foot Locker launched a Times Square Takeover around Cooper Flagg’s latest 950 shoe and matching apparel. It was the same night as the NBA Draft, where Flagg was selected first overall by Dallas.
This moment included a pop-up experience at the retailer’s Times Square location. The copy below ties the idea of the draft to the cultural significance of the collection.
Holiday Billboard and Window Banner (Foot Locker & Kids Foot Locker - 2025)
While I mainly executed Kids Foot Locker’s messaging as Copywriter Supervisor, I had the opportunity to work on an out-of-home billboard for Foot Locker. It was visible in the North Carolina and Arizona markets, speaking to parents shopping for sneakerheads during this time period.
The direction was not to invoke the holiday, as the imagery featured the Jordan Retro 11 ‘Gamma’. So I leaned into the drop as a high-quality gift to unwrap, ‘Unbox the Best’. This exercise taught me how to take a less-is-more approach with this kind of copy.
The image on the right is an adidas in-store placement, with the Spezial sneaker as the hero product. The messaging’s intent was to be simple and engaging for customers who wanted to shop adidas. So ‘adidas Spezial’ played into this theme without going overboard.
Nike Tech Fleece (Champs Sports - 2023)
Nike Tech Fleece is one of Champs Sports’ in-demand apparel collections. The in-store ad messaging below reflects the versatility of these new launches, including their lightweight fit and comfy feel. The email on the right is proof that the flyer is an extension of the apparel’s value propositions, starring cornerback Sauce Gardner.
With minimal space on the flyer’s design, this project allowed me to present clear & impactful storytelling to drive customers toward the product.
