Social Media & Video Editing
To complement my experience, I built on my social media and video editing skills at Foot Locker, Sea Going Green, and The University of Tampa's sports information department. Below, you'll see how I developed social media strategies for these organizations.
Paid Social
Kids Foot Locker Top Performers (2025)
I also tackled paid social copy requests at Foot Locker. Through this work, I played a part in sustaining a long-term relationship with customers who were native to this channel.
Below, you’ll find some of the top-performing ads in 2025, including Valentine’s Day and Y2K messaging.
Eastbay (2020-2022)
Below, these photos exemplify the success of paid social copy written for Eastbay’s spring football campaign. The Facebook post received 210,000 views, while the Instagram post had 78,800 views.
Organic Social
Sea Going Green (2019)
In December 2018 and 2019, I participated in a beach cleanup at Pier 60 in Clearwater, Florida. The cleanup was hosted by Sea Going Green, a sustainable tourism consultancy based out of Amsterdam, Netherlands.
During the cleanup, I picked up trash and cigarette butts around Pier 60. In one hour, volunteers picked up a total of 14 pounds of trash and almost one pound of cigarette butts. At the event, I took photos of volunteers, which were posted on the company's social media pages.
Take a look at Linkedin and Instagram content from the 2019 cleanup:
University of Tampa Athletics (2016)
When I worked with UTampa's sports information department, I shot and edited video highlights of home games throughout the fall season. In addition, I posted social media content on their Twitter page.
Video Editing
University of Tampa Athletics (2016)
The highlights that I filmed were a part of the athletic department's web series called Inside the Shield. The show recapped the previous week's games for UTampa's sports teams.
UTampa’s Men’s Soccer vs. Florida Southern 9/28/2016 UTampa Goal
UTampa’s Women’s Soccer vs. Eckerd College 10/12/2016 UTampa Goal