conqHER Campaign - Eastbay

2021 Webby Award Nominee

Objective

Engage with Eastbay’s Gen-Z female athlete audience by elevating storytelling around women in sport. 

Insight

At a moment when women in sport were not celebrated on their terms, conqHER gave them their voice. Because the Gen-Z female athlete doesn’t just hold the mic, they own it. This campaign tells the story of the women who chose to keep going despite the barriers in their way.  

Strategy

Break through by spotlighting bold, confident female athletes, setting the tone for the next generation. 

Execution

Showcased this positioning across email and site placements.  

  • Built out an unapologetic tone to embody the energy of featured athletes (Chiney  Ogwumike, Sam Gordon, Crystal Dunn, and more)  

  • Spoke to the campaign as a cultural moment, maintaining a boundary-pushing approach 

  • Kept the messaging consistent to resonate across our audience

Impact

In 2021, conqHER received a Webby Award for Best Sports Video Series and Channel