Making Brands Feel Seen

I’m Phil Novotny, a marketing communications strategist who believes every brand has a story to be told — and the right tone and voice make it resonate. Over the last 8+ years, I’ve helped brands find that voice and share their stories in ways that feel true to who they are.

At Foot Locker, I led the editorial execution for Kids Foot Locker, shaping copy that connected and captured their energy. Partnering with teams across brand, design, e-commerce, and planning, I ensured every message — from a text overlay to a high-visibility headline — sounded on brand.

My background spans professional sports, agency, and corporate settings, where I’ve learned that meaningful communication starts with empathy and ends with clarity. Because how something’s said matters just as much as what’s being said.