Making Stories Speak

I’m a marketing and communications professional who believes every brand deserves to tell its story — and the right tone and voice make it resonate. For over five years, I’ve helped retail and lifestyle brands find that voice and share their stories in ways that feel true to who they are.

At Foot Locker, I support editorial direction for Kids Foot Locker, shaping copy that connects and captures the energy of the brand. Partnering with teams across brand, design, e-commerce, and planning, I help ensure every message — from a text overlay to a high-visibility headline — sounds like us and speaks to them.

My background spans professional sports, agency, and corporate settings, where I’ve learned that meaningful communication starts with empathy and ends with clarity. Whether it’s a sentence, a story, or a seasonal campaign, I aim to tell stories through tone and voice — because how something’s said matters just as much as what’s being said.