Making Stories Speak

I’m a Copywriter Supervisor who believes every brand deserves to tell its story — and the right tone and voice make it resonate. Over the last five years, I’ve helped retail and lifestyle brands find that voice and share their stories in ways that feel true to who they are.

At Foot Locker, I support editorial direction for Kids Foot Locker, shaping copy that connects and captures the energy of the brand. Partnering with teams across brand, design, e-commerce, and planning, I help ensure every message — from a text overlay to a high-visibility headline — sounds like us.

My background spans professional sports, agency, and corporate settings, where I’ve learned that meaningful communication starts with empathy and ends with clarity. Because how something’s said matters just as much as what’s being said.