Product Launches
Product launches are some of the high-priority projects I work on at Foot Locker.
Here’s what I’ve done lately.
Jordan Retro 11 ‘Inner Beast’ (Kids Foot Locker - 2025)
In the 30-year history of the Jordan 11, the ‘Inner Beast’ colorway is the first to drop only in kids’ sizes. I took ownership of writing the Tik Tok video script, along with the launch email.
On Tik Tok, the post received over 526,000 views and 34,000 likes.
CSG Active (Champs Sports - 2023)
CSG Active is latest apparel line from Champs Sports. Showcasing a lineup of hoodies, joggers, pants, and more, these looks are suited for everyone's routine. I established tone and voice using hopscotch moments, where the storytelling of product features matched a day in the life of our customer.
This version was A/B tested alongside a control version that didn’t use hopscotch messaging. The hopscotched version had a 41% increase in conversation rates compared to the control email.
