Email Marketing

In June 2020, I began as a Brand Copywriter for Foot Locker. One of my primary responsibilities was to craft marketing emails for Champs Sports and Eastbay. In 2023, I was promoted to Copywriter Supervisor for Kids Foot Locker. I was responsible for evolving the brand’s messaging to inspire tweens, grade schoolers, and parents of preschoolers and toddlers.

The marketing emails below contain headlines, subheads, and calls to action. For Kids Foot Locker’s emails, these were some of the top performers in 2025.

More samples are available upon request.

Kids Foot Locker (2024-2026)

2025 Top Performers

Impact

  • 30%+ Increase in Email Subscribers (2024-2025)

  • 10%+ Increase in Conversion Rates (2024-2025)

Impact: 25,000+ More Clicks from 2022 to 2023

Champs Sports & Eastbay (2020-2023)