Before I started at Foot Locker, I was a copywriter with CopyPress, a content marketing agency in the Tampa Bay area. I drafted 1,000-word articles for Indeed, which was their top client. Articles covered a variety of subjects like job search strategies, resume and interview tips, and definitive articles on accounting, human resources, and general business concepts.
I also wrote articles for CopyPress' website and additional clients to break down the importance of content marketing and how to produce high-quality content.
I leveraged this experience to craft SEO articles for Foot Locker. Once approved, they were published at the bottom of individual product pages.
While the attached images show the SEO copy I’ve written for both of these companies, I take the most pride in the back-to-school article. This is when I showcased my ability to target different audiences while pivoting quickly between them.
Below, you’ll see the back-to-school article, Indeed articles, and a blog post for a law firm and CopyPress.