Product Launches

CSG Active is latest apparel line from Champs Sports. Showcasing a lineup of hoodies, joggers, pants, and more, these looks are suited for everyone's routine. I established tone and voice using hopscotch moments, where the storytelling of product features matched a day in the life of our customer.

This version was A/B tested alongside a control version that didn’t use hopscotch messaging. The hopscotched version had a 41% increase in conversation rates compared to the control email.