Brand Campaigns

While storytelling has always been my passion, working on brand campaign development has helped me elevate this skill. I have worked on multiple brand campaigns for Champs Sports and Eastbay, bringing featured themes to life. 

The first two images present tone and voice for Eastbay’s conqHER series, highlighting how women in sport are breaking barriers today. It later became nominated for a 2021 Webby Award for Best Sports Video Series and Channel. 

The following image contains messaging promoting Champs Sports’ Holiday Gift Guide. The graphic received a 6.98% conversion rate when it was published onto their website.