SEO
Before I started at Foot Locker, I was a copywriter with CopyPress, a content marketing agency in the Tampa Bay area. I wrote 1,000-word articles for Indeed, which was their top client. Articles covered a variety of subjects like job search strategies, resume and interview tips, and definitive articles on accounting, human resources, and general business concepts.
I also wrote articles for CopyPress' website and additional clients to help users understand the importance of content marketing and the various components behind generating high-quality content.
I was able to leverage this experience to write SEO articles for Foot Locker. Once drafted and approved, they would be published at the bottom of product pages.
While the attached images show the SEO copy I’ve written for both of these companies, I take the most pride in the back-to-school shoes article. It’s here where I showcase my ability to write for different audiences while pivoting quickly between them.
Below, you’ll see the back-to-school shoes article as well as the Indeed article and blog post for a law firm based out of the Los Angeles, California area.